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Instacart App New Feature

Project type

UX/UI

Date

September 2025

This case study for Instacart was built with app user research and competitive analysis of delivery apps to discover user pain points. I designed a Figma prototype to address complaints about navigation and app clutter. The solution, a Favorites List, is a customized feature tailored to the user that functions as a shortcut to checkout.

Competitive Analysis

Competitive Analysis

Survey Results

Survey Results

Low Fidelity Frames

Low Fidelity Frames

High Fidelity Process Work

High Fidelity Process Work

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